1. Which ethical systems are in use in GoPro Inc. company for which you are developing a strategic plan (Teleological, Egoism, Utilitarianism, Deontological, Justice, Relativism per the Ethical Systems) and why do you think so?
2. Identify your company’s ethical issues.
3. Explain and defend your response to these ethical issues, in light of the Markkula app https://www.scu.edu/mcae/ethical-decision/ and the other reading on Ethical Systems.
In this strategic plan, we will explore the ethical systems utilized at GoPro Inc. and identify the company’s ethical issues. We will then discuss the company’s response to these issues, drawing insights from the Markkula app and other readings on Ethical Systems.
GoPro Inc. is likely to adopt a combination of ethical systems to guide its decision-making process. The following ethical systems could be in use at the company:
Teleological Ethics: GoPro may employ teleological ethics, which focuses on the consequences of actions. The company might prioritize achieving positive outcomes, such as enhancing customer experiences and maximizing profits through ethical means.
Utilitarianism: This ethical system emphasizes the greatest good for the greatest number of people. GoPro may seek to create products and services that benefit a wide range of customers and stakeholders, while also considering the environmental and social impacts of their actions.
Deontological Ethics: GoPro might adhere to deontological ethics, which centers on the inherent rightness or wrongness of actions themselves, regardless of their outcomes. The company could have a set of ethical principles and guidelines that govern its operations and business practices.
Relativism: GoPro may recognize the importance of cultural and contextual differences when evaluating ethical decisions. The company might consider regional variations in ethical norms and adapt its strategies accordingly.
While GoPro is a reputable company, it may still face certain ethical challenges. Some potential ethical issues at GoPro Inc. could include:
Environmental Impact: As a manufacturer of consumer electronics, GoPro might encounter concerns about the environmental impact of its products. The production process, use of materials, and electronic waste management could pose ethical dilemmas.
Supply Chain Ethics: GoPro’s global supply chain may involve various suppliers and manufacturing partners. Ensuring fair labor practices, human rights protection, and safe working conditions throughout the supply chain could be a significant ethical concern.
Data Privacy and Security: Given the nature of GoPro’s products and services, the company may collect sensitive user data. Safeguarding customer information and maintaining data privacy could be critical ethical considerations.
Environmental Impact: GoPro must prioritize sustainable practices and invest in research and development to create eco-friendly products. Adopting a circular economy approach and promoting product recycling and refurbishment could help minimize environmental footprints.
Supply Chain Ethics: GoPro should implement a robust supplier code of conduct, conduct regular audits, and collaborate with suppliers to improve labor conditions and sustainability efforts. Transparency and accountability within the supply chain will be crucial.
Data Privacy and Security: GoPro must adhere to strict data protection policies, comply with relevant regulations, and use advanced cybersecurity measures. Transparent communication with customers about data usage will help build trust.
Recognition of Ethical Dilemmas: GoPro employees must be trained to identify potential ethical dilemmas and bring them to the attention of relevant stakeholders.
Stakeholder Analysis: Engaging in a comprehensive stakeholder analysis will enable GoPro to consider the interests and perspectives of all affected parties before making decisions.
Ethical Deliberation: GoPro should foster an open and inclusive environment where ethical dilemmas can be openly discussed and deliberated upon by diverse teams.
Application of Ethical Theories: Utilizing various ethical theories, such as utilitarianism, deontology, and virtue ethics, will help employees understand the broader implications of their actions.
Monitoring and Review: GoPro should regularly monitor its ethical performance, solicit feedback from stakeholders, and conduct ethical audits to identify areas of improvement.
In conclusion, GoPro Inc. likely employs a mix of ethical systems, including teleological, utilitarian, and deontological ethics. The company faces ethical challenges related to the environment, supply chain, and data privacy, which require thoughtful and proactive responses. By incorporating insights from the Markkula app and other ethical frameworks, GoPro can build a sustainable and responsible business model while maintaining its reputation as an ethical and socially conscious organization.
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