Time Series Forecasting Analysis for Monthly Sales Data

QUESTION

1. Select a dataset with a variable you would like to forecast. You may use a different source other than the ones listed above (be sure to reference the website). 2. State the variable you are forecasting. 3. Select at least eight consecutive data values. 4. Using the Time Series Forecasting Templates, determine the following for the selected variable: ○ moving average, ○ weighted moving average, and ○ exponential smoothing (see the video in the Module 5 LiveBinder for additional information). 5. Copy/paste the results of each method into your post. Be sure to state: ○ the number of periods used in the moving average method. ○ the weights used in the weighted moving average. ○ the value of α used in exponential smoothing. 6. Clearly indicate the “next period” prediction for each method. 7. Choose one of the following: ○ sentence that identifies the prediction. ○ Circle, draw, etc. on the chart to indicate which value is the prediction for the next time period. 8. Suppose that the forecasting results are from three different branches of a company. ○ Based on the MAD (mean absolute deviation) value, how would you prioritize the need to update the forecasting

 

Month Year Month Year
January 2020 50 January 2021 39
February 2020 52 February 2021 50
March 2020 65 March 2021 61.5
April 2020 67.5 April 2021 71.5
May 2020 76.5 May 2021 76
June 2020 79.5 June 2021 82.5
July 2020 83 July 2021 81
August 2020 81.5 August 2021 83.5

ANSWER

Time Series Forecasting Analysis for Monthly Sales Data

In this analysis, we will be forecasting monthly sales data for a company over two consecutive years, specifically from January 2020 to August 2020 and January 2021 to August 2021. The goal is to use different time series forecasting techniques to predict sales for the next period, assess their accuracy, and determine the need for updating forecasting methods based on the Mean Absolute Deviation (MAD).

Variable Forecasted: Monthly Sales

Data Source: The provided data represents monthly sales for the year 2020 and 2021.

Now, let’s proceed with the analysis using three different time series forecasting methods:

Moving Average Method: For this method, we will use a 3-period moving average.

January 2021 Prediction: (39 + 50 + 61.5) / 3 = 50.83 (rounded to 2 decimal places)

Weighted Moving Average Method: We will assign weights of 0.3, 0.4, and 0.3 to the last three months, respectively.

January 2021 Prediction: (39 * 0.3) + (50 * 0.4) + (61.5 * 0.3) = 50.05 (rounded to 2 decimal places)

Exponential Smoothing Method: For exponential smoothing, we will use the alpha (α) value of 0.2.

January 2021 Prediction: (39 * 0.2) + (50 * 0.8) = 47.2 (rounded to 1 decimal place)

Now, let’s prioritize the need to update the forecasting method based on the MAD values. MAD measures the average deviation of the forecasted values from the actual values.

To calculate MAD for each method

MAD for Moving Average = (|39 – 50.83| + |50 – 50.83| + |61.5 – 50.83|) / 3 = 10.83 / 3 ≈ 3.61 (rounded to 2 decimal places)

MAD for Weighted Moving Average = (|39 – 50.05|) = 11.05 (rounded to 2 decimal places)

MAD for Exponential Smoothing = (|39 – 47.2|) = 8.2 (rounded to 1 decimal place)

Based on the MAD values, we can prioritize the need to update the forecasting methods as follows:

Exponential Smoothing (MAD = 8.2): This method has the lowest MAD, indicating the closest fit to the actual data. It should be the preferred forecasting method.

Moving Average (MAD = 3.61): Although it has a higher MAD compared to exponential smoothing, it can still provide reasonably accurate forecasts.

Weighted Moving Average (MAD = 11.05): This method has the highest MAD, suggesting that it may need improvement or replacement with a more accurate method.

In conclusion, when forecasting monthly sales based on the provided data, the exponential smoothing method with an alpha (α) value of 0.2 appears to be the most accurate. However, it’s essential to continually monitor and update forecasting methods to ensure they remain effective in predicting future sales trends.

 

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