Tri-County Generation and Transmission Association’s Pricing Strategy and Financial Performance Analysis

QUESTION

1. The Tri-County Generation and Transmission Association is a nonprofit cooperative organization that provides electrical service to rural customers. Based on a faulty long-range demand forecast, Tri-County overbuilt its generation and distribution system. Tri-County now has much more capacity than it needs to serve its customers. Fixed costs, mostly debt service on investment in plant and equipment, are $82.5 million per year. Variable costs, mostly fossil fuel costs, are $25 per megawatt-hour (MWh, or million watts of power used for 1 hour). The new person in charge of demand forecasting prepared a short-range forecast for use in next year’s budgeting process. That forecast calls for Tri-County customers to consume 1 million MWh of energy next year.

  1. How much will Tri-County need to charge its customers per MWh to break even next year?
  2. The Tri-County customers balk at that price and conserve electrical energy. Only 95 percent of forecasted demand materializes. What is the resulting surplus or loss for this nonprofit organization?

   

2. A manufacturinglant has reached full capacity. The company must build a second plant—either small or large—at a nearby location. The demand is likely to be high or low. The probability of low demand is 0.3. If demand is low, the large plant has a present value of $5 million and the small plant, a present value of $8 million. If demand is high, the large plant pays off with a present value of $18 million, and the small plant with a present value of only $10 million. However, the small plant can be expanded later if demand proves to be high for a present value of $14 million.

  1. Draw a decision tree for this problem.
  2. What should management do to achieve the highest expected payoff?

ANSWER

Tri-County Generation and Transmission Association’s Pricing Strategy and Financial Performance Analysis

Determining the Break-Even Price

Tri-County Generation and Transmission Association, a nonprofit cooperative providing electrical service to rural customers, has faced a financial challenge due to an overbuilt generation and distribution system resulting from a faulty long-range demand forecast. To evaluate their break-even price for the upcoming year, we need to consider both fixed and variable costs.

Fixed Costs: The fixed costs, primarily composed of debt service on investments in plant and equipment, amount to $82.5 million per year.

Variable Costs: Variable costs, primarily related to fossil fuel expenses, are $25 per megawatt-hour (MWh).

The new demand forecast predicts that customers will consume 1 million MWh of energy in the next year. To calculate the break-even price, we can sum the fixed and variable costs:

Total Costs = Fixed Costs + (Variable Costs per MWh * Forecasted Consumption) Total Costs = $82.5 million + ($25/MWh * 1,000,000 MWh) Total Costs = $107.5 million

Now, to determine the break-even price per MWh, we divide the total costs by the forecasted consumption:

Break-Even Price per MWh = Total Costs / Forecasted Consumption Break-Even Price per MWh = $107.5 million / 1,000,000 MWh Break-Even Price per MWh = $107.5

Answer 1: Tri-County needs to charge its customers approximately $107.5 per MWh to break even next year.

Evaluating the Impact of Customer Conservation

If customers react to this high price by conserving energy and only 95 percent of the forecasted demand materializes, we can assess the resulting surplus or loss.

Forecasted Consumption = 1,000,000 MWh Actual Consumption = 0.95 * Forecasted Consumption Actual Consumption = 0.95 * 1,000,000 MWh Actual Consumption = 950,000 MWh

To determine the financial outcome, we can recalculate the total costs for the actual consumption:

Total Costs = Fixed Costs + (Variable Costs per MWh * Actual Consumption) Total Costs = $82.5 million + ($25/MWh * 950,000 MWh) Total Costs = $107.5 million

Answer 2: If customers conserve energy, resulting in only 95 percent of forecasted demand, Tri-County will break even, with no surplus or loss. The total costs will remain at $107.5 million.

In conclusion, Tri-County needs to charge $107.5 per MWh to break even next year. If customers conserve energy, the organization will neither gain nor lose financially, maintaining a break-even point. However, the challenge lies in finding a balance between pricing and customer satisfaction to ensure long-term sustainability.

Decision Analysis for Manufacturing Plant Expansion

Creating a Decision Tree: To make an informed decision regarding the expansion of the manufacturing plant, which depends on future demand, we can construct a decision tree:

Decision Tree

In this decision tree:

The initial decision node represents the choice between a large plant (L) and a small plant (S).

The branches from the initial decision lead to two possible future events: high demand (H) or low demand (L).

The end nodes display the present values associated with each combination of decisions and events.

Optimizing Expected Payoff

To achieve the highest expected payoff, we must consider the probabilities of each event and the associated values:

For the large plant:

If demand is low (0.3 probability):

Expected Value (EV) = 0.3 * $5 million + (1 – 0.3) * $0 = $1.5 million

If demand is high (0.7 probability):

EV = 0.7 * $18 million + (1 – 0.7) * $0 = $12.6 million

For the small plant:

If demand is low:

EV = 0.3 * $8 million + (1 – 0.3) * $0 = $2.4 million

If demand is high:

EV = 0.7 * $10 million + (1 – 0.7) * $14 million = $3.6 million

Expansion of the small plant (if demand is high):

EV = $3.6 million (no uncertainty)

Considering these expected values, the management should choose to build the large plant in anticipation of high demand. This decision yields the highest expected payoff of $12.6 million.

In summary, by analyzing the decision tree and the probabilities associated with different scenarios, management should opt for building the large plant when considering future demand to maximize the expected payoff and overall profitability.

 

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 Customer support
On-demand options
  • Tutor’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Attractive discounts
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Unique Features

As a renowned provider of the best writing services, we have selected unique features which we offer to our customers as their guarantees that will make your user experience stress-free.

Money-Back Guarantee

Unlike other companies, our money-back guarantee ensures the safety of our customers' money. For whatever reason, the customer may request a refund; our support team assesses the ground on which the refund is requested and processes it instantly. However, our customers are lucky as they have the least chances to experience this as we are always prepared to serve you with the best.

Zero-Plagiarism Guarantee

Plagiarism is the worst academic offense that is highly punishable by all educational institutions. It's for this reason that Peachy Tutors does not condone any plagiarism. We use advanced plagiarism detection software that ensures there are no chances of similarity on your papers.

Free-Revision Policy

Sometimes your professor may be a little bit stubborn and needs some changes made on your paper, or you might need some customization done. All at your service, we will work on your revision till you are satisfied with the quality of work. All for Free!

Privacy And Confidentiality

We take our client's confidentiality as our highest priority; thus, we never share our client's information with third parties. Our company uses the standard encryption technology to store data and only uses trusted payment gateways.

High Quality Papers

Anytime you order your paper with us, be assured of the paper quality. Our tutors are highly skilled in researching and writing quality content that is relevant to the paper instructions and presented professionally. This makes us the best in the industry as our tutors can handle any type of paper despite its complexity.