IP Case Analysis:
Hilton Garden Inn Toronto Airport Mississauga West
Technology: Sales Optimization and Guest Experience. Historical Data
Business development for specifically Corporates. Almost like reopening hotels post pandemic. Here, also use the technology element where the database is obsolete and require clean up as so many contacts have retired, changed professions and roles. Identifying projects post pandemic that are coming specifically into Pearson to enhance labor and technology demands. Identifying key markets feeding into the Canadian Economy.
Report Research
1) Identify minimum of five competitors and state why they are considered a competitor. You may have discovered new competitors as your research progresses.
2) Explain the criteria your group used in choosing each competitor
3) Using your research explain:
a) What are best practices in industry/other similar organizations
b) Explain how this information can be used to support your objective for the assigned project.
c) Why should your business review/apply these principles?
d) How would this affect the business positive/negative impact? – staffing,location, growth?
In the post-pandemic era, Hilton Garden Inn Toronto Airport Mississauga West aims to enhance its business development specifically for corporates and optimize guest experience using sales technology. To achieve this, the hotel requires a clean-up of its obsolete database and must identify key markets and projects related to labor and technology demands in the Pearson area. In this report, we will conduct a competitive analysis to identify five competitors and explain the criteria used for their selection. Additionally, we will explore best practices in the industry and other similar organizations to support the objectives of the assigned project. Finally, we will discuss the positive and negative impacts of implementing these principles on staffing, location, and growth.
Reason for consideration: Marriott Toronto Airport is a direct competitor due to its proximity to Hilton Garden Inn and similar target market focus on corporate guests. It offers comparable amenities and services.
Reason for consideration: This hotel competes with Hilton Garden Inn for corporate clients and shares a similar focus on guest experience. It is situated in the same airport area, making it a strong competitor.
Reason for consideration: This hotel may attract potential corporate clients due to its location in Mississauga, a neighboring city to Toronto. It serves as competition for Hilton Garden Inn’s business development efforts.
Reason for consideration: Another hotel in the vicinity with a focus on corporates, it is vital to monitor its offerings and sales optimization strategies to stay competitive.
Reason for consideration: This hotel is a significant competitor due to its location near the airport, emphasis on guest experience, and potential attraction of corporate clients.
– Proximity: Hotels located in close proximity to Hilton Garden Inn are likely to attract similar guest segments and corporate clientele.
– Target Market: Competitors that primarily target corporate guests align with Hilton Garden Inn’s business development focus.
– Guest Experience: Hotels with a strong emphasis on guest experience are essential to consider, as it is a crucial aspect of the assigned project.
– Sales Optimization: Competitors that employ advanced sales optimization technologies are worth studying for benchmarking purposes.
– Similar Projects: Hotels that have identified projects related to labor and technology demands in the Pearson area can provide valuable insights.
– Personalized services based on guest preferences and history.
– Seamless digital check-in and check-out processes.
– Integration of guest feedback to improve services continuously.
– Implementing loyalty programs to incentivize repeat visits.
– Utilizing customer relationship management (CRM) systems to manage contacts effectively.
– Leveraging data analytics for targeted marketing and personalized offers.
– Integrating online booking platforms for easy access and convenience.
– Providing incentives and discounts for corporate bookings.
Implementing the identified best practices in guest experience will enhance customer satisfaction and loyalty. The use of advanced sales optimization technologies will enable the hotel to efficiently manage its corporate contacts, identify potential leads, and increase revenue. Personalization, seamless digital processes, and loyalty programs will attract more corporate clients, especially in the post-pandemic reopening phase.
– Positive impact on staffing: Satisfied guests and efficient sales optimization will lead to positive word-of-mouth, attracting more guests, and potentially requiring an increase in staff to meet demand.
– Positive impact on location: Proximity to the airport and access to key markets will continue to be advantageous for attracting corporate clients.
– Positive impact on growth: Implementing best practices will drive customer loyalty, resulting in higher occupancy rates and increased revenue, fostering growth opportunities for the hotel.
Negative Impact:
– Initial investment: Integrating advanced technology and optimizing guest experience may require upfront investment and adjustments to the existing system, leading to some initial costs.
The competitive analysis identified five key competitors, and best practices in the industry and other similar organizations provided insights into optimizing guest experience and sales optimization for Hilton Garden Inn Toronto Airport Mississauga West. By applying these principles, the hotel can attract and retain corporate clients, leading to positive impacts on staffing, location, and growth. Through strategic implementation, Hilton Garden Inn can strengthen its position as a leading player in the hospitality industry, specifically in the Toronto Airport area.
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