QUESTION Strategic Leadership Made the Difference at Priceline.com Priceline.com, an auction and travel discounter focused on a name-you-own-price travel service, started in the dot-com boom, but in 2001, four years after its founding, it was near bankruptcy. It had tried to diversify into other online businesses besides travel such as name-your-own-price groceries and gasoline. However, this had caused it to burn through cash at an […]
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