The Significance of Creating Personas for Audience Understanding in the Digital Age
QUESTION Responding to post: The purpose of creating a persona is to understand what your key audience will be. The essential elements of a persona are the age group of your core audience, the industry that they work in and, their educational background, you can even produce a name and background story for your key audience member to help empathize with them (MacPherson, 2020). Including […]
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