Augmented Reality in Retail: The Case of Sephora’s Virtual Mirror
QUESTION One of the most adapted uses of Augmented Reality (AR) is the use of a virtual mirror to sell products. Sephora was one of the first companies to develop an app that allows users to try on makeup through their virtual mirror. give and write information about the AR experience. Identify how the use of AR has increased business and brainstorm other ways AR […]
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