The purpose of this journal is to use the knowledge you have gained about the basic principles of marketing to review a commercial for a product or service. Please view the following commercial: Balancing Work and School video. A transcript and closed captioning are available once you access the video. In an essay response, you will include the following information concerning the commercial you just viewed:
Your journal should consist of a minimum of three well-constructed paragraphs. Sources used, if any, should be listed and formatted in APA.
In the commercial titled “Balancing Work and School,” the featured product or service is not explicitly mentioned, but the overarching message revolves around helping individuals manage their work and academic commitments effectively.
The target market for the company behind this commercial appears to be working professionals or adult learners who are seeking to further their education while juggling demanding work schedules. This target audience is likely to consist of individuals who recognize the importance of education but face challenges in pursuing it due to time constraints and busy lifestyles.
The specific market segment that the commercial aims to reach includes working adults who desire to advance their careers or improve their skill sets by pursuing higher education or additional qualifications. These individuals are likely to be in their mid-20s to 40s, employed in various industries, and have a strong desire to enhance their knowledge and career prospects. They may have reached a point in their lives where they understand the significance of continuous learning, yet they find it challenging to strike a balance between their job responsibilities and academic pursuits.
The connection between the commercial’s message and the specific market segment is to portray the product or service as a solution to the target audience’s primary pain point: the difficulty of managing work and school simultaneously. The ad likely showcases how the offering provides flexibility, convenience, and support to enable individuals to pursue their educational goals without compromising their professional responsibilities. The commercial may depict scenarios where the featured product or service empowers working adults to access education on their terms, enabling them to study at their own pace, choose flexible learning hours, or access resources that simplify the learning process. By addressing the unique challenges faced by this market segment, the commercial seeks to resonate with the target audience and position the product or service as the ideal solution for their specific needs.
In conclusion, the “Balancing Work and School” commercial caters to working professionals seeking to improve their education and career prospects. By focusing on the challenges faced by this market segment and presenting the product or service as the answer to their needs, the ad effectively targets and engages the intended audience. The commercial’s ability to relate to the specific circumstances of its viewers can lead to increased brand recognition, trust, and ultimately, an enhanced customer base for the company offering the product or service.
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