Analysis of Stakeholder Summary Report: Learning from Estée Lauder’s Example

QUESTION

you will take on the role of a business manager who is in the planning phase of building a stakeholder summary report. You need an example from an organization in the same industry to get ideas and structure your report in the best way possible. You have identified the following report as a potential model:

• https://www.elcompanies.com/en/investors/year-in-review-2020#:~:text=In%20fiscal%202020%2C%20the%20Est%C3%A9e,contributions%20from%20its%20hero%20franchises.&text=Clinique’s%20Moisture%20Surge%20saw%20strong,the%20dynamism%20of%20big%20brands, Performance Highlight section (To view the full Performance Highlights report, scroll down until you have nearly reached the bottom of the webpage. Under ‘Build Your Own Report’, click on the box next to ‘Performance Highlights’ and then click the Download your Report button.)

Now that you have reviewed the example stakeholder summary report, you will analyze the report’s content and use of data visualizations.

Review the Stakeholder Summary. Begin drafting by analyzing the content of the stakeholder summary report.

Describe how the Estée Lauder report uses data and other information. What data is used in the report? How does it use specific terms and figures?

What data visualizations are provided in the report? How do the data visualizations help convey information that is both useful and easy to understand?

Analyze the Presentation. analyze the example stakeholder summary report’s structural presentation, images, and overall effectiveness.

Explain how the report is organized. Does it start with a general introductory paragraph? Does it pull the reader in with a surprising bit of news? How is the report divided up? What ideas about structure might you adopt for your report?

Explain how the report makes use of images that are unrelated to data. Do the images illustrate points effectively, or are they merely decorative? Why do you think the report does or does not use images effectively? What ideas about using images might you borrow for your own report?

ANSWER

 Analysis of Stakeholder Summary Report: Learning from Estée Lauder’s Example

Introduction

In the world of business management, effective communication with stakeholders is essential for maintaining transparency, building trust, and showcasing an organization’s achievements. As a business manager in the planning phase of developing a stakeholder summary report, one can draw inspiration from existing successful examples. This analysis delves into the content and presentation of Estée Lauder’s stakeholder summary report for the fiscal year 2020, aiming to extract valuable insights that can be applied to our own report.

Content Analysis: Utilization of Data and Information

Estée Lauder’s report excels in utilizing data and information to communicate key insights to stakeholders. The report extensively employs specific terms and figures that cater to a diverse range of stakeholders, from investors to customers. In this report, Estée Lauder integrates various data points, such as financial performance, brand contributions, and product highlights.

**Data Usage**: The report incorporates financial data to highlight the company’s fiscal achievements, demonstrating revenue growth and the contribution of hero franchises. By using specific figures and percentages, the report quantifies these accomplishments, making them more tangible for stakeholders.

**Brand Contributions**: The report delves into brand-specific data, like Clinique’s “Moisture Surge” product’s strong performance, thereby reinforcing the company’s ability to leverage the dynamism of big brands.

Data Visualizations: Enhancing Clarity and Understanding

The inclusion of data visualizations in the Estée Lauder report significantly enhances its effectiveness in conveying complex information. Various visual aids, such as charts, graphs, and infographics, are strategically placed throughout the report to provide a comprehensive overview of the company’s performance.

**Graphs and Charts**: The report employs bar graphs and pie charts to illustrate market share, revenue distribution, and growth patterns. These visual representations help stakeholders quickly grasp trends and comparisons, simplifying the interpretation of numerical data.

**Infographics**: Infographics, like product images alongside revenue figures, effectively communicate the interplay between products and financial success. These visuals simplify the connection between brand achievements and financial outcomes.

Structural Presentation: Organized Communication and Engaging Elements

The Estée Lauder report’s structural presentation serves as a model for organizing and presenting complex information to stakeholders effectively.

**Introductory Paragraph**: The report commences with a succinct introduction that outlines the company’s mission and commitment to stakeholders. This initial paragraph establishes a foundation for the subsequent content.

**Division of Sections**: The report is divided into sections that address different facets of the company’s performance, ranging from financial achievements to product highlights. Each section is introduced with a clear heading, aiding readers in navigating the report and locating specific information.

**Inclusion of Surprising News**: The report includes surprises, like strong performances by specific products, to capture the reader’s attention and sustain their engagement.

Use of Images**: Balancing Aesthetic and Functional Elements

The report effectively integrates images that complement the textual content, contributing to both visual appeal and enhanced understanding.

**Illustration of Points**: Images of products, brands, and packaging materials visually illustrate the discussed achievements and initiatives. These images serve as concrete representations of the abstract concepts mentioned in the text.

**Aesthetic Enhancement**: The report strikes a balance between functional images and aesthetic enhancement, ensuring that visual elements are not merely decorative but are relevant to the content.

Conclusion

In crafting an effective stakeholder summary report, drawing inspiration from successful examples like Estée Lauder’s 2020 report is invaluable. The report’s skillful utilization of data, strategic integration of data visualizations, structured presentation, and balanced use of images contribute to its overall effectiveness. By incorporating similar strategies into our own report, we can enhance communication with our stakeholders, ensuring they gain a clear understanding of our organization’s accomplishments and future directions. Through an organized, engaging, and visually appealing approach, our report can establish transparency, foster trust, and showcase our achievements in a manner that resonates with a diverse audience of stakeholders.