The message opening employs an attention-getting device known as “Personalization and Compliment.” This device aims to captivate the recipient’s attention by addressing them directly and offering a flattering compliment. In this case, the message starts with the phrase, “Dear Fay Pflaum,” which personalizes the communication by addressing the recipient by their name. This personal touch immediately makes the message more engaging because it feels tailored specifically to the individual.
Furthermore, the opening goes on to compare the Logos Bank credit card to a “good friend who always knows just what you need.” This comparison humanizes the credit card, positioning it as a reliable and understanding companion. This personification of the credit card creates a sense of trust and familiarity, which is likely to capture the reader’s attention and pique their interest.
The message also introduces the enticing aspect of the credit card’s rewards plan, which promises the potential to earn up to 5 percent cash back from purchases at favorite retailers. This added benefit serves as a further enticement, drawing the recipient in with the promise of financial gain and convenience.
Overall, the attention-getting device used in this message opening combines personalization, compliment, and the lure of potential rewards to engage the reader’s interest from the very beginning. This not only makes the message more appealing but also increases the chances of the recipient continuing to read the content and considering the credit card offer.
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