What is data mining? 2
2. Data ethics: What is data ethics? What is sensitive data? Why do we need to
consider data ethics? 6
3. Name and explain five principles of data ethics 10
B CASE STUDY – Facebook scandal.
4. In 2018 the Guardian and The New York Times reported on the misuse of
personal data by Facebook. This lead to serious economic and political
consequences.
25
4.1 Describe in detail what was uncovered by the two articles. 10
4.2 What was the reaction of Facebook and what was the fallout after the misuse
of personal data became public? 6
4.3 The Facebook scandal was not the first time Cambridge Analytica was
involved in the manipulation of data to achieve the goals of its clients. What
role did it play in the re-election of president Uhuru Kenyatta of Kenya? 3
4.4 Find and explain two instances of data breaches that happened in 2017 4
4.5 There has been numerous instances of data breach before the Facebook
Scandal. What made the Facebook scandal different to other data breaches? 2
C THEORY 13
5. Discuss how the greatest happiness principle of Mill was breached by Facebook
and Cambridge Analytica 3
6. We differentiate between work values, strategic values and ethical values.
Describe two ethical values and how these values where undermined by
Facebook and Cambridge Analytica
6
7. Would you say that Kant’s second practical imperative was followed by these
two companies? Motivate your answer? 4
D CONCLUSION AND APPLICATION 4
8.1 How safe do you feel about your private information after your research?
What suggestions would you make to safeguard the ethical use of social media?
8.2 Explain two ways in which we as accountants and internal auditors can remain
ethical in a world where there are so many new technologies and so much data.
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