What are the key mobility/transportation needs of young people today?

What are the key mobility/transportation needs of young people today?

Gains: What are their gains (wants and desires – what makes them happy?)

Pains: What are their pains (challenges and barriers – what do they find annoying and troubling)?

2) How can we reimagine public transportation to suit young people’s mobility needs?

Mobility services: What additional mobility options could be added to the current public transportation landscape (e.g. better solutions for micro-mobility, etc.)?

Non-mobility services: What additional non-mobility products/services could be integrated into the public transportation offer (what could you do/order while planning your public transport? What other services could make your life easier?

Infrastructure utilization: How could public transportation use its current infrastructure (trams, busses, boats, real estate, etc.) in a more innovative way to increase revenue income?

3) Image/branding: How could public transportation change its image to become more “innovative and hip” rather than “old fashioned and boring”?

4) Why do you believe your ideas are the best solution(s) for public transportation players to meet young people’s (mobility) needs and wants?

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