1. Read the article Southwest Airlines Motivates Its Employees With A Purpose Bigger Than A Paycheck (forbes.com) (Select the “Continue to Site” button at the top right of the opening screen and be sure to read both pages of the article.)
2. In a three- to four-page, APA-formatted document, complete the following. Use Academic Writer to correctly format your paper.

-Assume you are the manager of a company that is looking for just the right person to fill a unique new position. You need to write a very targeted and effective ad that will grab attention and create interest in potential candidates. You can decide what the company does and what position is needed.

-Using principles of motivation from the article on Southwest Airlines, the interview with Greg McEvilly, and the theories discussed in Chapter 8 of Introduction to Industrial and Organizational Psychology, write an advertisement for a job that would spark interest in people who are creative, dependable, and innovative.

-Be sure to include all of these elements in your ad:

1. Job title
2. Job description/responsibilities
3. Necessary skills for this position
4. The ideal candidate for this position

-Once you’ve written the ad, explain which motivation principles you used, along with a rationale for how and why you used them.

-Explain how your ad and marketing strategy for the job opening reflects a motive of love versus fear.

-Finally, describe how you would create the optimal work environment for this new hire so it precisely matches the ad you created.

Use APA format for organization, style, and source credits, including:

1. 12-point, double-spaced Times New Roman font
2. One-inch margins on all sides
3. Normal character spacing
4. In-text citations
5. Title page and reference page
6. Properly formatted headings (where applicable)