Write your introduction here. Include one (1) paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and the recorded writing workshop to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, replace this blue text with your introduction and change the font color to black.
Thoroughly assess how globalization has impacted the public corporation you researched. Provide a thoughtful and well researched response. Consider for example, how your chosen company has been involved in expanding globally, how it has been impacted by global competition, and the global economy. Do not simply define the term globalization. If your company has locations in other countries, do not just state that your corporation has locations in other countries or simply list the various countries in which the company does business. You need to assess the impact globalization has had on your selected corporation.
Your assessment should demonstrate that you have read, understand, and can apply the globalization concepts covered in the textbook and course resources. You must consider the various aspects of globalization discussed in the course and make judgments about their impacts to your selected corporation. Do not write about globalization in general terms. Your assessment should be directly related to your selected corporation. Your writing here should thoroughly assess how globalization has impacted your chosen corporation. Do not Google “globalization”. You must display an understanding based on what is studied in this course and demonstrate an ability to apply the concepts in a real-world assessment of a corporation. Your textbook must be a source along with other credible sources that support the globalization concepts covered in this course. Read chapters 1-3 in the course textbook as each chapter provides a solid background on Globalization that applies to this section. Review the Week 1 & 2 Learn Readings for supporting content. Properly cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your assessment and change the font color to black.
Thoroughly assess how technological changes have impacted the public corporation you researched. Provide a thoughtful and well researched response. Consider for example, how the company has been impacted by cloud computing, social media, crowdfunding, program apps, email, texting, websites, mobile, automation, robotics, IOT (Internet of Things), AI (Artificial Intelligence), e-commerce, data and analytics, etc. Research how the company may have been impacted by diffusion and disruptive technologies as explained in the textbook. Do not simply define the term technology. You will need to assess the impact changes in technology have had on your selected corporation.
Your assessment should demonstrate that you have read, understand, and can apply the technology concepts covered in the textbook and course resources. You must consider the various aspects of technological changes discussed in the course and make judgments about their impacts to your selected corporation. Do not write about technology in general terms. Your assessment should be directly related to your selected public corporation. If your company is technologically advanced, do not simply list the various technologies they possess but rather assess how changes in technology have impacted the corporation. You must display an understanding based on what is studied in this course and demonstrate an ability to apply the concepts in a real-world assessment of a corporation. Do not Google “technology”. Your writing here should thoroughly assess how changes in technology have impacted your chosen corporation.
Your textbook must be a source along with other credible sources that support the technology concepts covered in this course. You must display an understanding based on what is studied in this course. Read chapters 1-3 in the course textbook as each chapter provides a solid background on Technology that applies to this section. Review the Week 1 & 2 Learn Readings for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your assessment and change the font color to black.
Thoroughly apply the industrial organization model to determine how your corporation could earn above-average returns (i.e. revenue). This model is based upon the corporation’s external environment which is anything outside of the corporation that can influence or impact its business (macro)/operations (micro). Your application should walk through the components the model suggests are needed to earn above average returns. Hint: see Figure 1.2 in the textbook. Do not Google “Industrial Organization Model” or simply provide a definition or write in general terms. Your writing here should apply the components of the model, as described in the course material, to your specific corporation, demonstrate your understanding of the concepts, as described in this course, and demonstrate your ability to apply those concepts to a real-world corporation. Read chapter 1 as it provides a solid background on this model. Review the Week 1 Learn Readings for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your application and change the font color to black.
Thoroughly apply the resource-based model to determine how your corporation could earn above-average returns (i.e. revenue). Consider the corporation’s unique resources (corporate culture, land, location, equipment, brand, reputation, trademarks, patents, etc.) and capabilities (skills, experience, etc.) that set it apart from its competition. Your application should walk through the components the model suggests are needed to earn superior returns. Hint: See Figure 1.3 in the textbook. Do not Google “Resource-Based Model” or simply provide a definition or write in general terms. Your writing here should apply the components of the model, as described in the course material, to your specific corporation, demonstrate your understanding of the concepts, as described in this course, and demonstrate your ability to apply those concepts to a real-world corporation. Read chapter 1 as it provides a solid background on this model. Review the Week 1 Learn Readings for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your application and change the font color to black.
Thoroughly assess how the vision statement of the corporation influences its overall success. Include the actual vision statement for your chosen company (be sure to quote and cite your source). Consider the key concepts discussed in chapter 1 regarding vision in your assessment of your selected corporation’s vision statement. Do not simply provide a definition of vision or make general statements. Do not simply copy and paste the vision statement. In addition to the actual vision statement for your corporation, your writing must demonstrate that you understand the concept of vision, as discussed in this course, and can assess the impact your corporation’s vision statement has on its overall success. You must consider the various aspects of vision statements discussed in the course and make judgments about their impacts to your selected corporation. The assessment is critical to this assignment requirement. Without an assessment you have not met the requirements. Read chapter 1 as it provides a solid background on vision. Review the Week 1 Learn Reading for supporting content. Cite your sources. After reading these instructions, replace this blue text with your assessment and change the font color to black.
Thoroughly assess how the mission statement of the corporation influences its overall success. Include the actual mission statement for your chosen company (be sure to quote and cite your source). Consider the key concepts discussed in chapter 1 regarding mission in your assessment of your selected corporation’s mission statement. Do not simply provide a definition of mission or make general statements. Do not simply copy and paste the mission statement. In addition to the actual mission statement of your selected corporation, your writing must demonstrate that you understand the concept of mission, as discussed in this course, and can assess the impact your corporation’s mission statement has on its overall success. You must consider the various aspects of mission statements discussed in the course and make judgments about their impacts to your selected corporation. The assessment is critical to this assignment requirement. Without an assessment you have not met the requirements. Read chapter 1 as it provides a solid background on missions. Review the Week 1 Learn Reading for supporting content. Cite your sources. After reading these instructions, replace this blue text with your assessment and change the font color to black.
Thoroughly evaluate how each category of stakeholder, described in the textbook, impacts the overall success of your selected corporation. Do not Google “stakeholders” or simply provide a definition or list of stakeholders. You must provide an evaluation that demonstrates your understanding of each classification of stakeholders, as described in this course. Hint: See Figure 1.4. Do not write in general terms about stakeholders. Your evaluation must thoroughly and specifically describe how each classification of stakeholders impacts your selected corporation’s success. It is critical that you display your understanding of stakeholder classifications. Without the identification and evaluation of each of the stakeholder classifications, discussed in the course, you have not met the requirements. Read chapter 1 for additional background on Stakeholders and the Classifications, as it provides a solid background that applies to this section. Review the Week 1 Learn Reading for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your evaluation and change the font color to black.
Sources
PepsiCo, Inc., established in 1969, is one of the largest CPG companies globally. The company produces foods and beverages and has a portfolio of 23 brands, including Frito-Lay, Gatorade, Tropicana, and Quaker. This essay will analyze the company’s strategic management and competitiveness in globalization and technological advancements. In addition, the essay will look at the company’s implementation of two models of strategic decision making; the industrial organization model and the resource-based model. Lastly, the essay will analyze the vision, mission, and stakeholder’s engagement and how these factors influence business success.
PepsiCo expands into international markets through alliances that develop products that cater to local preferences. For example, PepsiCo entered into a strategic alliance with Tingyi Holding Corporation, China’s leading food and beverage company. The terms of the agreement allowed PepsiCo to enhance its business in China by naming the company as its franchise bottler. PepsiCo’s globalization strategy identifies key developing and emerging markets such as India, Brazil, and Mexico, thus investing through alliances to reduce costs.
Globalization affects PepsiCo sales and revenue due to the exchange rate and the prevailing geopolitical and economic conditions in the international markets. A strong dollar leads to a decrease in the company profits due to the exchange rate fluctuations. Globalization also increases the risk of sustained volatility and uncertainty regarding prevailing economic conditions in international markets that affect the company’s revenue. Political turmoil in international markets also affect the company since it leads to an economic downturn and ultimately the fall in commodity prices.
Pepsi is using technology to drive efficiency and deliver success across its operations globally. Pepsi aims to improve its distribution to retailers through the use of data analytics. PepsiCo uses data analytics in inventory management to improve the ordering system by generating automatic orders based on inventories and sales histories. This allows management to close timeline loops and improve the quality of execution. The automation of its supply chain focuses on augmenting its e-commerce business division. The company uses social prediction tools to identify trends and ultimately products to bring to market. Pepsi is also digitizing its business operation through the adoption of automation services. The company streamlines its supply chain to drive efficiencies globally. Supply chain management is one of the key drivers of agility and precision in business; thus, PepsiCo aims at cost reconstruction to boost revenue.
PepsiCo has also embraced cloud computing services by partnering with Microsoft, a leader in the field. PepsiCo has migrated its data to Microsoft Azure, thus reducing the risk of data loss and enabling quicker scaling of its services. The cloud computing service enables PepsiCo to derive customer insights, thus driving efficiencies to consumers. Pepsi also uses cloud-based data and analytics to recommend best organizational practices to retail stores such as the best items to stock, marketing strategy and best places to place the products.
PepsiCo also adopted an Internet of Things (IoT) operations model, which led to the disruption of business operations by increasing reliability in plant manufacturing systems and reducing costs. The system enables technicians to react proactively to developing issues, thus reducing downtime. The disruption of PepsiCo business operations by automation and integration of the IoT has influenced employee layoffs and factory closures as it leverages the new technologies to perform tasks more efficiently.
The Industrial Organization Model suggests that the external and internal environment determines a firm’s ability to achieve strategic competitiveness and earn above-average returns. The industrial organization model utilizes Porter five forces model to identify the most viable profitable strategy, including suppliers, buyers, competitors, substitutes and level of entry into the industry. PepsiCo can earn above the average returns through cost leadership strategy and differentiated strategy. PepsiCo cost leadership strategy refers to the manufacture of products at costs below those of competitors. PepsiCo cost leadership strategy should aim to reduce production costs, thus leading to lower product prices compared to competitors such as Coca Cola. In addition, the company also offers promotions such as discounted prices to increase revenue. The product differentiation strategy aims at innovating products that address consumer concerns. PepsiCo should innovate products that attract consumers based on its unique features and for which the company prices as premium, leading to increased revenues.
The Resource-based model assumes that the uniqueness of a company’s resources and capabilities represent the basis upon which a firm earns above the average returns. The potential to realize revenue is based on a firm’s valuable, costly to imitate, rare and non-substitutable. The resources are valuable when they allow a company to neutralize threats and take opportunities. PepsiCo key valuable resource is its intellectual properties and brand name. PepsiCo has patented its name and operational innovations, such as the Beverage dispense valve controlled by wireless technology, which is costly to imitate. PepsiCo is also considered one of the most reputable companies globally in the food industry, thus leveraging its product name to increase market value and revenue. PepsiCo has also built its goodwill for over 50 years, thus increasing its equity, a fete unattainable by competitors.
PepsiCo vision states, ‘Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.’ The vision statement highlights the corporate objectives of PepsiCo, including globalization, sustainability and corporate social responsibility. PepsiCo emphasizes high performance in a bid to become a global leader in the food and beverage segment. The goal of globalization enhances the success of the company through increased market penetration leading to increased revenues.The vision statement shows PepsiCo integrates sustainability in product design and innovation to operate within environmental boundaries. Sustainability enhances brand image leading to an increase in consumer base and ultimately revenues. PepsiCo corporate social responsibility is a major factor in the company policies and strategies with regard to its impact on stakeholders. PepsiCo aims to deliver top-tier performance through the integration of business strategies that positively impact society and the environment. This is done through efficient product quality that indulges taste and nutrition to consumers and environmental protection. PepsiCo CSR also integrates employee recognition that leads to improved company productivity.
PepsiCo mission statement is to ‘Create More Smiles with Every Sip and Every Bite.’ The company has provided five different explanations for each market segment. First, the company states how it creates value for consumers. The key to the company’s success is product differentiation and the quality of products. The company highlights its aspiration to produce food and beverages that are based on customer preferences. Second, the mission statement talks about intermediaries and agents who buy Pepsi products in bulk. The key to PepsiCo success includes innovative, driven changes through the supply chain regarding delivering products to consumers.Third, the company engages its acquaintances and society, who are crucial in propelling business productivity. The company states its plan for success through job creation and the inclusion of a diverse workforce. In addition, the company offers career opportunity growth to its employees as part of its employee initiative. Through such strategies, the company gives back to society by improving the quality of life. PepsiCo also aims to create shareholder value through sustainable growth strategies and efficient corporate values. The company aims to maximize shareholder value by implementing an efficient corporate culture to get the best out of its resources.
Investors affect PepsiCo business operations through the availability of capital needed to finance new projects. PepsiCo investors affect business success through portfolio strategy, capital allocation and corporate governance. The company aims to address investors’ concerns by discussing sustainability strategies, human capital management, diversity and compensation practices. Customers and consumers are the topmost priority among the stakeholders as they determine the financial performance in terms of revenue. Consumers affect the success of the business through its product portfolio in terms of consumer needs and preferences. PepsiCo success is based on the provision of products that aligns with consumer preferences.
Suppliers influence the supply chain through cooperation, innovation and integration with PepsiCo. The company ensures the supply chain is flexible and resilient by adopting the supplier code of conduct. Suppliers also affect the company’s performance through engagement with topics of mutual interests such as health and safety, inclusion, ethical conduct, and human rights. Employees impact the success of PepsiCo through the company’s human capital management. The company aims to create opportunities for employees through inclusion to fuels innovation and strengthen the brand’s reputation. The government affects a company’s success through its public policy at local, state or global levels. PepsiCo’s engagement with the government includes market restrictions, taxation, environmental regulation, and health and food security.
Marriott, J. (2021). How Pepsi is Innovating with AI Technology. Digital Food & Beverage 2021. https://foodandbeverage.wbresearch.com/blog/pepsi-ai-dna-strategy
Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.
PepsiCo. (2019). Mission and Vision. PepsiCo, Inc. Official Website. https://www.pepsico.com/about/mission-and-vision
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