MESA Strategic Business Policies

This competency assessment assesses the following Outcome:

MT460M6-6: Compose business policies to enable implementation of a strategic plan.

In this assessment, you will address one Course Outcome related to business policy and implementing strategy to enter international markets.

Scenario:

Choose an award-winning company from the Baldrige Performance Excellence Program website (https://www.nist.gov/baldrige/award-recipients) to study. You will evaluate the “Award Application Summary” as a business case. You are the director of strategic planning and business intelligence for your chosen company. You have conducted an evaluation of your chosen company for an upcoming annual report. Your presentation of a strategic framework to expand operations into the international marketplace has been tentatively approved. You have submitted a plan of action for implementation of your strategy to the C-level executives for consideration. As a follow-up to your action plan, the C-level executives require a proposal that outlines internal management operations and organizational culture guidelines for the expansion effort into your chosen international market. Use the following criteria to compose the proposal.

Assessment Part 1 Requirements:

Provide background information about your chosen company, including topics such as the company name, industry sector in which the company operates, products, and target market. Elaborate and use research.
Explain what strategic planning is and why it is important to a company by giving practical examples and synthesizing strategic management theories, principles, and concepts using research (read Chapters 1 and 2 in your textbook).
Identify and present an opportunity for your chosen company to expand into an international market. You can search international markets using the Global Edge website (https://globaledge.msu.edu/). Conduct additional research on the company website or using the Purdue University Global Library. Consider expansion ideas such as the creation of a new product, demand for an existing product, creation of a grant-funded foundation, development of a subsidiary, etc. Be creative and innovative.
Provide reasoning why the company should enter your chosen international market (read pages 184–185 in your textbook).
Explain the importance of appropriate resource allocation to strategy execution to ensure the success of the company expansion into your chosen international market (read pages 323–325 in your textbook).
Explain the importance of policies and procedures to the effective facilitation of strategy execution to ensure the success of the company expansion into your chosen international market (read pages 325–327 in your textbook).
Compose three policies that are imperative to the successful implementation of the company expansion strategy into your chosen international market. Explain why these policies are important.
Determine how process management tools can be used to drive process improvement in the performance of value chain activities of the company expansion effort into your chosen international market (read pages 327–333 in your textbook).
Explain the role of information systems and operating systems in enabling company personnel to carry out their strategic roles proficiently throughout the company expansion effort into your chosen international market (read pages 333–335 in your textbook).
Develop incentives that can be a powerful tool for promoting adept strategy execution throughout the company expansion effort into your chosen international market (read pages 336–342 in your textbook).
Assessment Part 2 Requirements:

Explain how to instill the key features of the company’s corporate culture and the role of the company’s core values and ethical standards in the expansion effort into your chosen international market (read pages 347–354 in your textbook).
Explain why the company’s culture is important to proficient strategy execution in the expansion effort into your chosen international market (read pages 355–359 in your textbook).
Explain the kinds of actions management must take to change a problem corporate culture if there is a conflict in the expansion effort into your chosen international market (read pages 359–362 in your textbook).
Determine what constitutes effective managerial leadership in achieving superior strategy execution in the expansion effort into your chosen international market (read pages 363–367 in your textbook).
Develop a business letter as a follow-up to persuasively present your proposal that outlines internal management operations and organizational culture guidelines for expanding the company into your chosen international market.
Use a minimum of three peer-reviewed, academic research resources (including your textbook) to substantiate your critical thinking and to provide viable reasoning for your perspectives.
Apply proper APA style citation and reference format.
Use headings to segment the topics in your writing in order to create a flow of ideas for your reader.
Write in third person to develop your business report.
Use the many theories and concepts learned from Chapters 9–12 of your textbook, along with additional research resources, to complete this assessment. Use strategic management and leadership knowledge, skills, abilities, and behaviors you have acquired to deliver an informative and persuasive report to the corporate leadership of your chosen company.

ANSWER

Strategic Business Policies

Part 1

Background of MESA Company

MESA is a United States-based company that offers products and services that help control corrosion and maintenance of structural integrity of processing facilities, steel pipelines, and storage facilities (Baldrige Award Recipients Listing, 2021). Most of the company’s products and services are geared towards providing support to the national energy infrastructure. MESA Company offers services and products that relate to electrochemical forms of corrosion.

Strategic Planning and its Important MESA Company

Strategic planning is a process that highlights the direction that a small business needs to take to achieve its objectives. This process evaluates the company’s current position and where it would like to e in the future. Additionally, strategic planning records a company’s visions and missions and its long-term goal and identifies the action plans the company will implement to achieve its goals. The first importance that strategic planning will present to MESA Company is that it increases efficiency in operations by ensuring effective decision-making and determining the resources and budget required to achieve the company’s goals. Similarly, strategic planning will help the company increase its market share through market and product assessment that may determine the company’s ability to satisfy customers’ needs and requirements. Through establishing efficient strategic planning, for example, in marketing and production, MESA will increase its market share and profitability.

Opportunity for MESA Company to expand into an international market

Expansion into international markets is a challenging endeavor for most organizations, but with proper planning, the process can be successful and rewarding for any organization. MESA Company is a small business growing rapidly; the best way it can enter into international marketing is by developing a subsidiary. Africa consists of many developing nations and is likely to present MESA Company with a wide market for its products and an opportunity to grow its operations. The primary reason why MESA should expand into this region is that it will provide the company with a wider market base and increased sales.

Importance of Appropriate Resource Allocation to Strategy Execution

Resources are important to any organization’s success because they help it meet its customers’ needs and requirements and achieve its goals and objectives. Furthermore, resources play a crucial role in an organization’s ability to execute their strategies, which means that companies need to appropriately allocate their resources. One of the major importance of appropriate resource allocation for organizations is improved performance. When departments or employees have access to resources, such as funds when required, they will likely meet their responsibilities efficiently and effectively.

Importance of Policies and Procedures to the Effective Facilitation of Strategy Execution

Every organization requires policies and procedures to govern relationships and how operations are carried out within the company. The first importance of policies and procedures for strategy implementation is that they provide an outline of how each activity is carried out. A seamless and consistent guideline of how operations and carried out and the steps to be followed increases efficiency and productivity. Additionally, policies and procedures establish a working climate within an organization. A common understanding among employees of how things are done in the company reduces conflicts and enhances employee output and organization performance.

Three Policies Imperative to the Successful Implementation of MESA Expansion Strategy into your chosen International Market

The first policy the company can implement to guarantee its success in the international market is an extensive assessment of the legal and regulatory barriers within the international market. These barriers determine the success of an organization and its ability to succeed in a new market. It is, therefore, imperative that MESA understand the regulations before making entry. The second policy is culture assessment to determine if the products and services offered by the company add value to the international market or not. Success in the new market will be determined by how the market is willing to embrace the products and services offered by MESA Company. Finally, competition assessment and entry barriers need to be determined before making entry into the new market.

Process Management Tools

Three powerful management tools can help MESA Company become successful in its international expansion, and the first one is business process reengineering. This tool can help the company improve the quality of products and services by developing a process department that will guarantee a product’s quality due to having a production process under one department rather than spreading processing across several departments. Total quality management (TQM) is another tool that can help the company improves its processes in the international market. TQM ensures consistent improvement in the quality of products and services offered by a company (Thompson et al., 2013). Although this tool concentrates on the production process, MESA Company can implement it in all departments to guarantee quality across the company. Finally, the company can also implement the six sigma quality control programs to identify and eliminate any errors in its production process, thus increasing its efficiency.

Roles of information systems and operating systems in enabling company personnel to carry out their strategic roles proficiently

The primary way information systems and operating systems can help employees proficiently perform their strategic roles is through monitoring employee performance. Once managers have empowered employees, they must ensure they monitor each employee to determine if they are working within their limits. Employees are more likely to improve their products if monitored, and proper directions are provided during the production process.

Incentives for Promoting Adept Strategy Execution

Motivating employees is the best way through which a company can ensure adept strategy execution. Some of the ways through which MESA can promote strategy execution is through offering its employees better remuneration and bonuses. Employees are motivated to put more effort into their duties within the organization if they are well remunerated for their services. Similarly, the working environment also determines the outcome of strategy execution in an organization. Facilitating a positive workplace environment is likely to positively impact the morale of employees and their efforts towards the execution of company strategies (Sabourin, 2015). Comfortable working environments play an important towards the working capabilities of employees. Additionally, to promote adept strategy execution, the company needs to ensure consistent communication with the employees. MESA Company also needs to facilitate open communication channels between the management and employees, thus allowing workers to provide feedback on organizational operations.

Part 2

Key Features of the Company’s Corporate Culture and the Role of the Company’s Core Values and Ethical Standards

A company’s corporate culture is essential to its success, especially when an organization is looking to expand. Corporate culture may consist of company traditions that inform workplace practices and behavior in an organization. Additionally, a corporate structure may include shared values and relationships between employees. There are several ways through which employers can instill the key features of a company’s corporate culture. The first one is using the hiring process to select potential employees who measure up to the organization’s culture. Similarly, the company can require managers to practice peer-pressure on employees, and influencing them into conforming to the organization’s corporate culture.

Furthermore, the organization can instill its corporate culture in employees by holding ceremonies and honouring employees who uphold corporate culture. The primary role of the core values and ethical standards towards strategy execution is to provide employees with guidance on carrying out their organizational responsibilities. Additionally, core values facilitate a conducive work environment that motivates employees to work towards company objectives.

Importance of Company Culture to Proficient Strategy Execution

Having a company culture that is well-matched with its execution strategy ensures that the employees concentrate on the most necessary activities in the company that will drive its success. Additionally, a company’s culture is essential in proficient strategy execution by MESA Company because it provides positive peer pressure. Employees are motivated to work towards improving other employees hence positively impacting the performance of the company.

How to Change Corporate Culture in the case of an Expansion Conflict

The first action that a company can take to change a problem in the corporate culture is to identify the culture’s problems that make it dysfunctional. The next step involves identifying the characteristics of the new culture and any additional actions. The company will then have justified why the existing culture is dysfunctional, also the present persuasive case for cultural reforms. Finally, the company will implement new reforms to improve the company’s culture.

Effective Managerial Leadership in Achieving Superior Strategy Execution

Treating employees as equals and partners towards company objectives is one managerial leadership that can ensure superior strategy execution. Managers can develop the skills of employees through training and thus facilitate strategy execution. Additionally, managers can empower employees by providing them with resources and initiatives to carry out organizational operations independently.

Business Letter

Hello sir/madam

Considering our interest in expanding into your country, MESA Company is planning to set up a subsidiary in the country. The new company will include a simple management outline for the start-up period. The company will consist of departmental heads who will report directly to the parent company’s general manager. Considering the organization’s culture, the company will develop a culture that meets that market need in the new international markets. 60% of our employees will come from local people, and we will export the additional 40% of talent from the parent company.

References

HOURS, C., & GRADE, E. O. BUSINESS ETHICS AND CSR,(ECTS 5). UNDERGRADUATE STUDY PROGRAM, 49.

Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., & Jain, A. K. (2013). Crafting & executing strategy 19/e: The quest for competitive advantage: Concepts and cases. McGraw-Hill Education.

Sabourin, V. (2015). Strategy execution: Five drivers of performance. Journal of Strategy and Management.

Baldrige Award Recipients Listing. (2021). Retrieved 13 January 2021, from https://www.nist.gov/baldrige/award-recipients

To get your original copy of this completed paper, please Order Now