Market Basket Analysis

1. Discuss, in 500 words or more, why oral and written skills are important for a business analyst. [Provide separate word document]

Use at least three sources. Include at least 3 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: “words you copied” (citation) These quotes should be one full sentence not altered or paraphrased. Cite your sources using APA format. Use the quotes in your paragraphs.
Write in essay format, not in bulleted, numbered, or another list format.

2. Watch this video about Market Basket Analysis. Using what you have learned use Market Basket Analysis to mine association rules from your own data set. Discuss, in 500 words or more, what patterns in association rules reveal about your business question. Share the business question you are attempting to answer. You can use any data you wish and even from the video if necessary and I need the datasets in excel and the final answer with explanations in separate word Documents.

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