Digital Branding Project

Questions And Answers

1. Cover Page (5 point)

2. “_____________” in the digital world (5 points)

3. Reference Market in the digital world (15 points)

The Figure & Explanation of “What”, “Who” & “How”

4. Situation Analysis in the digital world (20 points)

External Analysis
Internal Analysis

5. SWOT Analysis in the digital world. (25 points)

6. Brand Identity (15 points)

7. Segmentation (15 points)

I am doing this project on a local restaurant called Texan Kitchen

In this part, your “Digital Branding Plan” should include the following section:

Brand Building in the digital world (15 points)
Overall Digital Branding Campaign Plan (10 points)
Channel 1 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Channel 2 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Channel 3 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Customer Relationship Management in the Digital World (you could also integrate this part into number 3, 4, & 5). (10 points)
Projected Budget plan for your Digital Branding Campaign Plan (15 points)
Conclusion (5 points)

After completing your digital branding plan, you are expected to “present” your plan with a narrated PowerPoint presentation. The length of your presentation is only 5 minutes and using no more than 6 slides including the title page and a “Thank you” page. Here is a possible structure of your presentation 1. Cover Page (5 points)2. Situation Analysis of this brand (present your SWOT Analysis table) (10 points)3. Digital Branding Strategy 1, Channel, Sample Activation Plan & How to Measure (10 points)4. Digital Branding Strategy 2, Channel, Sample Activation Plan & How to Measure (10 points)5. Digital Branding Strategy 3. Channel, Sample Activation Plan & How to Measure (10 points)6. Thank you, page. (5 points)

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