Compare reactive and proactive customer service

Compare reactive and proactive customer service. Define customer service failure, and provide an example for a grocery store. What are customer needs and wants, and why are they important to the topic of customer service?

Your work will be graded not only on content but grammar and presentation, as well. Make sure your paper is double-spaced, with an APA formatted title page and the reference page as appropriate. Below is a summary of additional APA compliance standards:

The title page has an embedded page number beginning with 1. Do not add the word page.
Use level one and two headings. The level one heading is centered and bolded. Level two headings are left justified and bolded.
Indent the first word of each paragraph.
A paragraph, by definition, is four to five sentences.
Double-space your entire document. DO NOT add extra spaces between headings or between each of yo9ru paragraphs.
Numbers 1-9 are written out. Numbers 10 and higher use the numerical value.
The heading on your reference page is References. This heading is bolded.
Use hanging indents.
NOTE: When you insert an in-text citation into your paper, they must refer to a reference you have included on your References page.

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