YOUR COUNTRY: SPAIN
Advertising of different kinds is done all over the world and sometimes it can look very different than what we usually see. Some examples are below.
An interesting piece of promotional work by the US advertising firm Ogilvy & Mather for Salta brand beer in Argentina involved replacing rugby players’ missing teeth with implanted beer bottle openers. Web link for the story is HERE (Links to an external site.).
Promotional work for Dunkin’ Donuts by the French advertising agency Publicis Groupe used the World’s Fastest Flying Woman (#WTFast) to create greater awareness and buzz for their pre-ordering app. Web link for that story is on the web page HERE (Links to an external site.).
1. Visit the websites of three global advertising agencies. Links to some of these top international ad agencies are available HERE (Links to an external site.) and HERE (Links to an external site.). View some of their creative work. Try to view an advertisement for YOUR COUNTRY (or a nearby country).
2. Find one advertisement that has been developed for a country other than your own for a branded product (or a product with which you are familiar). The advertisement should be less than 2 years old. Include the weblink to that ad in your post. Explain what promotional message you think the advertiser is trying to convey.
3. Describe the advertisement and discuss several ways in which you think it and/or its promotional effort was customized to the culture of that country.
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