Dueling Business Models

Project Description:

Part 1

It is commonplace for entrepreneurs to look for inspiration by researching and emulating other successful pioneers. Name an entrepreneur that you personally admire. Why do you consider this person to be an entrepreneur? What sets him or her apart from other business leaders? What path did this person take to entrepreneurship? What personal sacrifices or investments did this person make in the journey? Which people were important to this person’s success?

Write a minimum of 250 words conveying your own thoughts and reasons for your admiration.

Part 2

Dueling Business Models

Compare the business models for Apple and Samsung using Table 3.8. Make sure to identify how they are different. How do you see their business models evolving over the next five years?

In your own words, write at least THREE of the following for both Apple and Samsung. Write a minimum of 250 words.

  • Value Proposition
  • Organizational Design
  • Customer Selection
  • Scope of product and activities
  • Value capture for profit

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550 words
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