In each unit, the students will be assigned discussion questions concerning unit topics, examine the presented topics, and complete the discussion tasks. After submitting the initial posting, the students will provide constructive criticism of at least two peers’ initial postings, including the perceived strengths, weaknesses, and specific opportunities for improvement.
The initial post should be a minimum of one page double spaced in length. Refer to the discussion rubric for grading criteria which includes using credible sources (properly cited in APA format) and linking in the unit’s concepts and terms for critical analysis.
It is recommended that your use a word processer, such as MS Word and use both spell checking and grammar checking tools. You should expand your grammar checking tools in Word to cover any writing weaknesses (such as setting to Grammar and Style in Word). You can then copy and paste your post into the discussion forum. While there is no minimum or maximum word expectation for peer responses, they are expected to be substantive in nature and linked to credible sources. All work should reflect graduate-level critical thinking, as well as an ability to analyze, synthesize, and evaluate given scenarios and tasks.
Initial Post
You work for an investment firm that is considering making a $10 million dollar investment in either Walmart or Amazon. You are the marketing strategy advisor and need to post to your fellow advisors your evaluation of these companies’ Strategic Business Units (SBUs) and business models.
Review the material above and your course unit content. Conduct additional research from credible sources. Proper in-text citations and correctly formatted references should be prepared consistent with the APA (7th edition). Post responses to your assigned issues below. Then make and justify your final recommendation for investing the $10 million based on your assignment below by last name.
Discussion Issues: If your last name starts with A-L, respond to issue 1. If your last name starts with M-Z, respond to issue 2. In your Peer Response, respond to students who covered the other issue number.
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