You will carry out a destination audit for a destination of your choice by completing the Destination Auditing toolkit. Your choice should be an individual destination, rather than a country and should be agreed by the teaching team.
TASK GUIDANCE:
Students should note the following tasks which are to be completed in the destination auditing tool. Your
toolkit has a detailed breakdown of each task. Please note the approximate word count for each task.
1. Overview of the destination (200 words)
2. Details of your overall tourist numbers. Describe one main type of Tourists who are attracted to your destination (350 words)
3. What are the key Tourism Product themes in your destination? (300 words)
4. Accessibility and supporting products (200 words)
5. Destination Image (200 words)
6. Details of the DMO responsible for tourism in your destination (100 words)
7. Positive impacts of tourism in your destination (350 words)
8. Negative impacts of tourism in your destination (350 words)
9. Suggest two future actions or strategies that will improve the destinatio (300 words)
10. Final Conclusion – is your destination successful? (150 words)
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