In this assignment, you will create an original analysis for a business failure for a selected brand. Select only one brand/product failure from those provided below.
Using the information listed, as well as your own research, assess the brand/product failure by completing the PowerPoint template located in the Blackboard online course with your original analysis on the business failure.
At the end of the template, be sure to assess the key marketing principles and concepts the business failed to consider and your recommendations for what the business should have done.
Instructions
The Downfall of Toys R Us — Don’t Blame Amazon!
Founded in April 1948 by Charles Lazarus, an American entrepreneur, Toys R Us became the most well-known and successful international toy retailer. At its peak, Toy R Us was considered a category killer. In 2018, seventy years later, the giant company filed for bankruptcy and closed its stores worldwide.
Complete the PowerPoint Presentation template containing a minimum of four slides, discussing your chosen marketing failure.
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