Marketing Product planning and Strategy

Q1: After reviewing this week’s resources, define and discuss the product life cycle and apply this to your redefined or new product or service. Estimate how much time your product will stay in each phase of the lifecycle and define why you are making this assessment?

Draw a representative graph of your product/service lifecycle.

Note: Because of the importance of the visual of the graph, no credit will be given to the discussion board assignment if this is missing. 300-350 words

2-3 APA references

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Q2-After reviewing this week’s resources and your research, in your own words how would you explain idea generation and the role it plays in the new product development process? Share one method of idea generation and apply it to a product you personally use. (Do not reuse the examples provided in the video.) Remember that all new products are not truly new, but can be modified based on consumer feedback and/or moving towards a new market segment.

300-350 words, and 2-3 APA references

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